1. Our commitment

Pinnofy has zero tolerance for child sexual abuse and exploitation (CSAE). Content that sexualises, endangers or exploits a child is never allowed here, and an account that posts it is closed permanently.

This page sets out the standards we hold ourselves and our users to, how anyone can report a concern, and what happens to a report once it reaches us. It applies to everything on Pinnofy: polls and their options, posts, comments, stories and stickers, Spotlight clips, live streams and live chat, direct messages, group chats, profile fields, usernames and profile photos.

2. What is never allowed

• Child sexual abuse material (CSAM) in any form, including photographs, video, drawings, animation, and computer generated or AI produced imagery that depicts a minor sexually.
• Sexualised depictions of minors, including posed or suggestive imagery, "countdown" or "rate my body" content involving a minor, and any caption or poll that turns a minor into sexual content.
• Grooming: building a relationship with a minor in order to sexualise or exploit them, including through direct messages, group chats, live chat, comments or story replies.
• Sextortion and coercion: pressuring a minor for intimate images, or threatening to share images of anyone under 18.
• Trafficking, solicitation, or advertising a minor for sexual purposes in any surface, including polls, hashtags, usernames, bios and ads.
• Sexual content involving an adult that is shared with, or aimed at, a minor audience.

3. Who can use Pinnofy

Pinnofy is for people aged 13 and over. Where local law sets a higher minimum age for social services, such as 16 in parts of the EEA, we apply that higher age, and younger users need parental consent where the law requires it.

We ask for a date of birth when an account is created and hold accounts to that age gate. If we learn that an account belongs to a child below the applicable age, we close the account and delete the data, as described in our Privacy Policy.

We do not knowingly collect personal data from children, and we do not direct advertising at them.

4. How we prevent and detect it

• Every image uploaded is screened before it is shown, and media that matches known prohibited material — including previously banned images detected by perceptual hash — is blocked and the uploading account is reviewed.
• Text in posts, polls, comments, messages, usernames and bios is checked for solicitation and grooming patterns, and adult sexual content is restricted on public surfaces.
• Strangers cannot message an account freely: a first message from someone you do not follow arrives as a request that can be declined, and blocking and muting remove a person from your feed, messages and notifications entirely.
• Sensitive content is labelled and blurred until a person chooses to view it, so nothing explicit appears in a feed by default.
• Reports, blocks and hidden content feed the moderation queue, and accounts that collect repeated credible reports can be hidden while a review is under way.

5. How to report a child safety concern

In the app: open the report control on any post, poll, comment, story, profile, live stream or message, and choose the child safety reason. You do not need to explain anything else, and the report is sent without the person you are reporting being told who reported them.

For anything a report form cannot carry — a parent or guardian, a teacher, a child safety organisation, or law enforcement — use the Contact Support form and mark the message "Child safety". That route also works for people without a Pinnofy account.

Child safety reports are treated as the highest priority category. They are routed to a designated child safety contact rather than the general queue, and we aim to review them within 24 hours.

Our designated child safety point of contact is Pinnofy Trust & Safety, reachable at admin@pinnofy.com. That address is monitored and is the right route for child safety notices from users, parents and guardians, child protection organisations and law enforcement.

If a child is in immediate danger, contact your local emergency services first.

6. What we do with a report

• Prohibited content is removed immediately, and the account that posted it is suspended while we review.
• Where we find apparent CSAM, we permanently close the account, block the account from creating a new one, and remove the media from storage and delivery.
• We preserve the relevant records where the law allows, and we report apparent CSAM to the appropriate authorities — in the United States, the National Center for Missing & Exploited Children (NCMEC) through its reporting system — and to law enforcement in the relevant jurisdiction.
• We cooperate with law enforcement and with child protection organisations investigating exploitation, and we respond to valid legal requests for account records.
• A permanent ban for child sexual abuse and exploitation is final. It is not eligible for reinstatement through the appeals process.

7. Standards we follow

These standards are written to match the Google Play Child Safety Standards policy and the Google Play Families and User Generated Content policies, and we apply them on every platform Pinnofy ships on.

We comply with applicable child protection laws in the places we operate, including laws requiring the reporting of child sexual abuse material to designated authorities.

Where a partner, advertiser or creator works with us, the same standards apply to them, and we end the relationship if they are breached.

8. Related policies and changes

This page works together with our Community Guidelines, Terms of Service and Privacy Policy. Where they overlap, the stricter protection for children applies.

We review these standards at least once a year, and whenever the app or the law changes. When we change them we update the date at the top of this page.