1. What these guidelines are for

Pinnofy is a place to say what you think. Strong opinions, unpopular opinions and playful arguments are welcome. What is not welcome is using those opinions to attack, silence or endanger people.

These guidelines explain what we moderate, how enforcement works, and how to get a decision reviewed. They apply to everything on Pinnofy: polls and options, posts and comments, stories and stickers, Spotlight clips, live streams and their chat, messages, profile fields, usernames and profile photos.

2. Keep it civil

• No harassment: repeated unwanted contact, targeted pile-ons, organised attacks on a person, or following someone across the app to keep targeting them.
• No hate speech: attacking or dehumanising people based on race, ethnicity, national origin, immigration status, religion, caste, disability, disease, age, sex, gender identity, sexual orientation, or veteran status.
• No threats: threatening violence, death, serious harm, or threatening to expose someone.
• No doxxing: publishing or threatening to publish private information such as a home address, phone number, workplace, identity documents, financial details, medical information, or private messages.
• No coordinated abuse: brigading, mass reporting a person to get them removed, or using raids across threads, stories or live chats.

3. Violence, dangerous acts and criminal activity

• No incitement to violence, no celebrating harm against people, and no content that recruits for or promotes violent groups.
• No instructions or encouragement for dangerous acts, weapons, explosives, or self-made weaponry.
• No promoting, arranging or facilitating illegal activity, including buying or selling illegal goods, stolen data, drugs, or stolen accounts.
• Graphic violence is limited. News and documentary content can appear, but gratuitous gore and content that glorifies violence is removed or labelled.

4. Self-harm, suicide and eating disorders

We remove content that promotes, encourages or gives instructions for suicide, self-harm, or disordered eating, and content that shares or glorifies methods. This includes games, challenges and jokes that encourage self-harm.

People come to Pinnofy to talk about hard subjects, so conversations about recovery, grief and mental health are allowed. If you or someone you know is in danger, contact your local emergency services. You can also report content that worries you, and we may send the person reporting resources.

5. Sexual content and minors

• Zero tolerance: any sexual content involving minors is removed, the account is terminated, and we report it to the relevant authorities including through child safety reporting systems.
• No sexualisation of minors, no grooming behaviour, no adults seeking contact with minors.
• No non-consensual intimate imagery, or threats to share it. This includes altered or AI generated sexual images of a real person.
• Nudity and sexual content are restricted on public surfaces, and sexual solicitation, escort advertising and sexual services are not allowed.
• Sensitive content that is allowed to stay is labelled, so people can choose to blur it. Repeat attempts to post prohibited sexual content lead to a ban.

6. Be authentic

• Do not impersonate another person, brand or public figure, including by copying a username, display name or profile photo to deceive people.
• Do not misrepresent your affiliation with a company, organisation or movement, or run a fake account for someone else.
• Do not use bots or automation to post, follow, vote, message or comment in a way that fakes human activity.
• Do not use misleading AI generated or manipulated media to make people believe something false happened. Synthetic media that could deceive must be labelled or it is removed.
• Parody and fan accounts are allowed where it is clear they are not the official account, and where they do not deceive people.

7. Fair voting, battles and leaderboards

• One account, one vote. Creating extra accounts to vote again breaks the rules.
• No vote rings, coordinated voting groups, paid votes, or trading votes for follows.
• No buying, selling or trading accounts, followers, votes, badges or leaderboard positions.
• No manipulating polls with automation, scripts, or by exploiting a bug. Report a bug instead of using it.
• Scores, streaks, battles and leaderboards are entertainment. We can remove points, close a poll, or reset a ranking that was manipulated, and accounts that repeatedly manipulate them can be restricted.

8. Spam and deceptive behaviour

• No bulk or repetitive messaging, follow for follow schemes, comment flooding, or posting the same content over and over.
• No scams, phishing, fake giveaways, fake support accounts, investment schemes or fraud of any kind.
• No malware, spyware, or links intended to harm a device or steal information.
• No unauthorised advertising in messages or comments, and no undisclosed paid promotion.
• No scraping, crawling, bulk exporting or automated access to Pinnofy except through the interfaces we provide.

9. Intellectual property

Post content you own or are allowed to use. Re-uploading someone else's video, photo, artwork, music or writing without permission is not allowed, and that includes content you find on another platform. Credit does not replace permission.

If you own a copyright and believe content here infringes it, file a notice through the DMCA Takedown page. If your content is removed after a complaint, you can file a counter-notice through the same page.

Accounts that repeatedly receive valid takedown notices are terminated. Reposts of removed content are removed as well.

10. Privacy and personal safety

• Do not share another person's private information, including in polls and story stickers.
• Do not screenshot and republish someone's private messages to attack or embarrass them.
• Tag people only when they are actually involved. If you are tagged and do not want to be, you can remove the tag, and repeated unwanted tagging is treated as harassment.
• Use Close Friends, blocking, muting and comment controls to shape your experience. If someone is harassing you, block and report them rather than replying.
• Protect yourself too: be careful about sharing your location, workplace, school or daily routine, especially in stories and live streams.

11. Ads, sponsorships and monetised content

• Ads and sponsored content must be labelled, and must follow our advertising policies.
• Prohibited ad categories include weapons, gambling where restricted, tobacco and vaping, adult sexual services, and products that break the law where the audience is.
• No misleading claims about health, money or guaranteed results, and no fake scarcity or fake countdown pressure.
• Creators must disclose paid partnerships, and must own or license the media they monetise.

12. How enforcement works

You can report anything that breaks these guidelines, and reports can be filed from a post, poll, comment, story, profile or conversation. Reports are reviewed by our team. Content that collects repeated credible reports can be hidden automatically while it is reviewed, and it returns if the reports are not upheld.

Enforcement depends on how serious the behaviour is and how often it happens. Possible actions include labelling content as sensitive, reducing its reach, removing the content, limiting features such as commenting, messaging, going live or creating polls, issuing a warning, suspending the account temporarily, removing a verification badge, and permanently closing the account.

Serious violations are escalated straight to suspension or a ban. These include sexual content involving minors, credible threats of violence, coordinated violent extremism, non-consensual intimate imagery, and trading in accounts or engagement.

We take account of context, intent, and whether the content is newsworthy, documentary or satirical. Repeating a violation after a warning leads to stronger action.

13. Appeals and counter-notices

If we got it wrong, tell us. You can appeal a moderation decision from the Appeals page, and a person will review it. You can file a copyright counter-notice from the DMCA page if your content was removed on a copyright complaint.

Appeals should explain what you think we missed. Sending many appeals for the same decision does not make review faster, and abusing the appeal process can itself be treated as a violation.

14. Urgent harm and legal requests

If someone is in immediate danger, contact your local emergency services first. You can also report the content to us so we can act quickly.

We may remove content or restrict an account where the law requires it, where a valid court order requires it, or where we believe there is a risk of serious harm. We aim to tell the person affected where we are allowed to.

15. Where to go next

If something is unclear, the Help Centre has practical guides, and Contact Support reaches a human. These guidelines work together with the Terms of Service and the Privacy Policy.